Although much of the world is closed off to us at the moment because of the pandemic and lockdown, with vaccinations now gathering pace around the world, it’s only a matter of time before the situation rights itself again and normality can resume… which means that now’s the perfect opportunity for brands across all industries to start thinking about how they can really drive custom and build a loyal following in the future.

The use of LED screens instore may not be something you’ve considered in the past but makes perfect sense to use technology to its fullest advantage and embed digital signage can really help you engage with your customers and ensure they return to you time and time again, which is the aim of the game, after all.

You can use this technology to actively promote your goods and services while people are actually already in your shop, when they’re already interested in what you have to offer… making it far more likely that they’ll spend money with you.

Think about the kind of content you want to promote, however, as if it’s too salesy you may find it has the opposite effect.

Experiential marketing is big news at the moment and consumers want a lot more from the brands they shop with, so perhaps come up with some fun animations and videos, with a focus on interactivity… which will help keep people in-store for longer.

Location is important, however, so make you give some thought to the layout for your in-store advertising, placing signage where people spend most of their time. If you’d like any further help or advice, get in touch with Pixite today.