Consumers are a discerning bunch these days and if brands really want to stay one step ahead of the competition, they need to start thinking innovatively and find new and exciting ways to drive engagement and really speak to their customers on a different level… which is where digital signage and LED video walls can really come into their own.
If you want to see how you can use this technology to your advantage and really deliver an immersive and interesting experience for your customers, promoting interaction and creating brand recognition, check out our recent collaboration with OPPO, a top mobile phone manufacturer and one of the lead sponsors for the Wimbledon Tennis Championship.
OPPO used our 65” 4K HDR Professional Display, mounted within a custom CNC frame, alongside a Nintendo Switch to draw the customers in, grabbing the attention of all the tennis fans in attendance that day. The CNC frame allowed the display to blend in perfectly with the interactive stand design… and it proved to be a roaring success.
As well as having the Nintendo Switch set up onsite, OPPO also hosted its very own Henman Hill pop-up at The Scoop, which overlooks Tower Bridge.
Tennis fans were able to watch the games unfold in a dedicated seating area and take part in the brand’s photo initiative. For every themed photo taken in the booth, OPPO donated £1 to sports charity StreetGames, which funds urban tennis clubs for young people in London.
Kevin Cho, OPPO UK’s general manager, said: “From our innovative slow-motion studio to our outdoor viewing event, this is a great chance to showcase our ambitions and commitment to UK customers.
“What’s more, we feel strongly that all young people deserve an opportunity to fall in love with the sport, which is why we’ve chosen to donate to StreetGames and fund tennis lessons
in urban areas. Now is a key time to look forward to what’s ahead and embrace the beautiful game of tennis.”
All of this just goes to show what can be achieved with a little bit of innovative thinking. Experiential marketing is key to brand success these days and there’s a huge amount of technology available to you that can really help deliver this.
If you’re interested in creating a similar display so you can further engage with your customers, get in touch with the team at Pixite so we can help develop bespoke built solutions that suit your particular needs.
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