Digital signage can be a powerful marketing tool for your business, informing customers where to go, business hours, or even displaying your social media or latest YouTube video.

Digital signage has also come into its own during the pandemic, conveying important health information and guidance relating to COVID-19. But whatever use you have for digital signage, the way the content will be displayed will depend on the type of signage.

We have a look at the three of the most common types of digital signage.

Outdoor Digital Signage

Designed to withstand the elements, outdoor digital displays are quickly replacing printed billboards and traditional signage, bringing more interactive and engaging content. Outdoor digital signage can promote sales and discounts, informal customers of daily specials, or show off new products or services.

Indoor Digital Signage

Indoor digital signage can be found just about anywhere, from airports and hospitals to restaurants and shopping malls. Indoor digital signs can come in a variety of forms, including interactive signage, menu boards, self-service kiosks, video walls, or promotional or advertising signage

Businesses can use indoor digital signage to let staff know about upcoming meetings, events, and other reminders in the corporate world.

Digital Posters

The simplest type of digital signage is the digital poster. These are simple poster-like displays that are mounted onto a wall. They are typically enclosed in a simple LCD enclosure that allows for a media player and little else. They are ideal for companies that are just getting started with digital displays 

There are many types of digital signage, but these are amongst the most common and popular ones. While each type has its advantages and uses, they are all easy to update with new information and content. This saves businesses time and money because they don’t have to invest in new signs when updating their content.

If you’re looking for digital signage companies, talk to us today.