Many people assume that indoor digital signage is for retail environments or transport hubs, but it is also increasingly being used for internal corporate communications. There are many reasons why it is now common to see LED screens in the workplace. Here is a look at some of the advantages of this method of internal communication.
What traditional methods are used for staff corporate communications?
Managers will always need to filter information out to staff members on a regular basis. The average employee is inundated with emails or memos, or expected to read a noticeboard for relevant messages each day. However, in a busy environment, such notifications can easily be overlooked.
What are the advantages of digital signage?
One of the most immediate benefits of using a bright display screen is simply its visibility. They attract attention, and are easy to read from a distance, unlike a traditional noticeboard. The format can be varied between fonts, images, animations, videos, social media feeds, and much more, to keep the content fresh and interesting.
It leads to consistent messaging
The content can be created and administered from a central location, so in larger companies with offices in several places, the rollout of information is synchronised and consistent across the board. This reduces misunderstandings, and strengthens the quality of communication between employees, leading to more effective working practices.
It also reduces the need to print out materials, or clog up the servers with mass group emails. Information can be published and updated instantly, and will be visible to everyone. This saves a lot of time and expense for the organisation.
It fosters positive company culture
Digital signs can also be used in a less formal way, to display motivational messages, or amusing tweets or images. This shared experience brings people together and boosts staff morale, and helps to ease some of the pressures that working life inevitably brings.
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