Digital signage is now used for a wide variety of purposes, from displaying information at transport hubs and in healthcare centres, to mega scale signs displayed on the side of buildings and in sporting arenas. It has the obvious advantage of being bright, clear, and easy to read, but to make the most of it, bear the following points in mind.

Update the content regularly

The ability to refresh the content of your digital sign with a few simple clicks is one of the major advantages, and you should make the most of it. No matter how great your content, it will have a reducing impact once viewers become familiar with it. Choose software that allows you to easily rotate the content, and train your staff to use it. 

Choose an adaptable brightness screen

The brightness of the screen can make or break a digital sign, no matter how great your content is. This is particularly important if the sign is going to be located outdoors, and will be viewed in both sunny and dull weather, and both during the day and at night time. 

For example, a low-brightness screen is very difficult to read in direct sunlight. On the other hand, a very bright screen at night or in overcast conditions will be too harsh and glaring. To overcome this difficulty, automatic brightness controls can be used to adjust the brightness according to the surrounding conditions. 

Use multimedia content

Digital signage is capable of so much more than just displaying images. It can stream live broadcast events, social media accounts, and videos and animations. Consumers are now used to watching product demonstrations which help to create context, for example. Moving images and audio also help to capture the attention of passers-by. 

If you are using your sign as an information service, make sure that it always displays accurate and up to date information in real time. 

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