Where marketing and advertising are concerned, it’s often best to err on the side of caution when it comes to rules and regulations, as you don’t want to fall foul of the authorities and see your campaigns brought to a grinding halt.

For LED displays and other similar advertising screens, it’s possible that you may need to have planning permission in place, depending on the size of the ad in question and any illuminations involved.

As it stands, any and all illuminated adverts that are projected onto buildings, clouds or the general landscape (including beams of light, search lights and lasers) will need to have express consent in place from the local planning authority before installation.

Planning permission aside, all outdoor advertisements have other general rules they need to adhere to, including being kept clean and tidy, being kept in a safe condition, not obscuring or hindering interpretation of official road signage and they must have the permission of the site owner before being displayed. In addition, they must also be removed carefully where required by the planning authority.

Of course, navigating your way through all the regulations you may need to comply with can be quite difficult and potentially overwhelming – which is why it can be helpful to make sure you use a reputable and experienced studio that has in-depth knowledge of these matters. 

They’ll be able to provide you with the insight and expertise you need in order to ensure that your ad campaigns go off without a hitch. It could prove to be quite a costly mistake to make otherwise!