Ever since the development of liquid crystal display technology, there has been an increasing trend in the miniaturisation of LED screens, most prominently seen in the world of smartphones.

Whilst fully interactive advertising displays are a relatively recent invention and have only come into vogue after the popularity and ubiquity of the smartphone, touchscreens are far from a new invention.

A huge new LED screen spread across six storeys of a downtown hotel in Los Angeles has been hailed as being the “largest continuous LED display on the West Coast.”