When it comes to selecting a digital sign, or weighing up if this might be a suitable option for your business or organisation, it can seem like you are faced with a blizzard of jargon. Here are some of the most commonly used terms in the industry explained. 

A challenging festive season lies ahead for retailers and advertisers, as a combination of events make this year a difficult prospect.

LED screens are now widely used as part of a digital out of home (DOOH) advertising strategy. DOOH is one of the most effective marketing tools available

Digital posters have surged in popularity over the past couple of years.

A global survey found that 76% of respondents were planning to increase their spend on DOOH this year.

Here are three simple ways that you can make use of an LED sign.

The National Lottery have produced an integrated Christmas marketing campaign which features a custom built DOOH (Digital Out of Home) advertising billboard.

Modern LED screens have played a huge role in transforming digital marketing methods, especially out of home advertising (OOH).

Drive-thru McDonald’s restaurants in Denmark are upgrading to digital menus at over 80 locations around the country.

You may well already have noticed that 3D ads are growing in popularity around the world… and it’s certainly not hard to see why.