The latest figures show retailers are busier than they have been in a long time, with sales now above pre-coronavirus levels.

According to the Office for National Statistics (ONS), retail sales volumes in January 2022 were 3.6 per cent above February 2020.

It reported retail sales volumes increased by 1.9 per cent in January this year, after dropping by four per cent in December 2021, which was likely due to the spread of the Omicron variant at the time.

Advertising screens for retailers could, therefore, be more useful than ever, with shoppers returning to the high street after a turbulent couple of years.

The ONS figures reported a drop of retail sales online to 25.3 per cent in January 2022, which is the lowest it has been since the pandemic began in March 2020, suggesting consumers are choosing to shop in person again rather than on their computer.

Helen Dickinson, chief executive of the British Retail Consortium (BRC), said: “Falling Covid cases and the slow return to offices offer further hope for town and city centres that were hardest hit by the pandemic.”

However, she noted that rising inflation and energy price cap increases, as well as growing costs for stores, such as soaring energy costs, domestic wages, and global commodity prices, means retailers will want to boost sales as much as possible over the coming months.

Therefore, using LED screens to promote their branding and new stock to the public could really help high street shops.