Digital signage is the use of LED screens to communicate information to the public, either in an indoor or outdoor setting. They are growing in popularity and are now considered the optimum choice for out of home advertising (OOH) and for public information purposes. Here are some of the most frequently asked questions about digital signage.
Where is digital signage used?
Digital signage can be used in any context, and is widely used throughout both the public and private sector. They are ideal for advertising because they are bright and eye catching, and also excellent for communicating with the public because they are clear and easy to read.
Digital screens are found everywhere from sports stadiums to bus stops and doctor’s waiting rooms. They are also available in portable poster format, which are ideal for exhibitions and events.
Can you update the content easily?
It is very easy to change or update the content on a digital sign with a content management system. In fact, one interface can give you access to multiple screens at the same time. This is the main benefit of digital signage for many businesses.
For example, restaurant chains use them as menu boards so that they can quickly add or remove items at different times of day, or when availability changes.
What type of content can they display?
Digital screens can display a huge variety of content, from standard text to images, videos, and live streamed events. They can also show social media feeds, TV channels and web pages.
The more high-end screens are capable of displaying interactive content and incredible 3D effects that appear almost real, such as the terrifying hyperrealistic advert for the TV series Resident Evil that was displayed in Times Square, New York, last year.