Your retail marketing doesn’t stop once a customer steps foot into the store, and it’s tools such as digital signage that can take over the marketing duties and complement what your other digital marketing channels are doing.
Communication through channels such as digital signage has rapidly grown in recent years and has been put to use for COVID-19 guidance in stores and shopping centres around the world. Here are some ideas on how digital signage can make your in-store marketing support your entire marketing plan.
Promote sales, product launches and announcements
One of the most obvious and effective ways to use digital signage is to promote in-store offers, sales, and deals, launch new products, and make announcements about upcoming special events. You can create or increase product awareness, which is particularly useful for industries that sell services or products that are seasonal.
You can promote products on offer in the winter line, for example, to help make room for the spring line of products.
Generate loyalty
Digital signage can help promote loyalty schemes and online shopping apps on screens near registers. Not only does it engage the viewer, but it can cut down on the perceived waiting times during peak periods and help create a positive customer experience.
Educate customers
New and unfamiliar products sometimes need a little help to explain. If you see a product that could benefit from a tutorial, you can display instructional videos, which also free up staff from performing the same task.
Build brand recognition and affinity
Today’s customers like to research their purchases thoroughly and want to know everything about a product. You can help satisfy their curiosity, whilst also creating an affinity for the brand, by showing digital clips about your brand identity and brand story.
Digital signage is a valuable part of not just your in-store marketing strategy but your overall marketing strategy. It can help create a consistent campaign between online and in-store media, increase sales and boost your customer service.
If you’re looking for digital signage companies, talk to us today.