LED and LCD screens have become more and more popular with businesses to help display information and advertisements in their business premises.
Whether it’s for a retail business, a dentist or doctors office, or a corporate waiting room, business owners can use digital signage to boost their businesses. We have a few ways in which digital signage can be used for this purpose;
1. Promoting a product or service
The obvious primary use for digital signage is to help promote products and services. Digital signage can be an incredibly useful marketing tool to help visualise and promote products to both old and new customers and clients.
The bright screens and contrasting backgrounds on digital signage will attract existing and new clients’ attention.
2. Explaining the value of a product or service
A business will develop a product or service as the solution to an existing problem or need. Therefore, explaining the value of a product or service is a vital step for your business.
Note that consumers are often looking for value in whatever they purchase. For instance, a consumer will not buy a TV if they do not know why, how, and where they will use it. Using digital signage to explain your product’s value or service will help with marketing your business.
3. Entertainment
Digital signage can also be used to keep customers entertained. Businesses such as banks and shops can use digital signage to engage their customers as they wait to be served.
This will help keep them distracted and stop them from getting bored while queuing or waiting to be served during busy periods, and stop them from changing their minds or postponing their purchase.
The messages can be both entertaining and informative so that they can double as marketing tools.
4. Communicating within the workplace
Workplace communication is paramount for the success of any business. You can also use digital signage as a tool to communicate with your workmates or team.
Digital signage can share meeting calendars and guidelines over the screen. You can also use digital signage to mention employees who have been recognised for their work, or events such as birthdays, marriages, and births. This kind of messages boost employee morale and thus increase productivity
5. Displaying reviews and testimonials
Studies have shown that clients trust reviews and testimonials more than advertisements and information on business websites. Businesses also report that positive reviews attract most repeat and new clients.
With this suggesting that clients check reviews of a product or service before purchasing, you can use digital signage to display reviews of your products.
These reviews will help drive more clients and customers to your business.
6. Answering FAQs
Digital signage tools can be used to answer Frequently Asked Questions about a business or product. Answering these questions will give clients a better idea of who you are and what your products are.
A greater understanding of your operations will help attract more clients, but ensure that the FAQs you post are genuine questions. You can find the most commonly asked question about your product on search engines like Google.
There are many ways you can use digital signage to promote your business. However, it will depend on your industry, the type of products or services you offer, and your business model.
If you’re looking for digital signage companies, get in touch today.