Knowing your target market is absolutely essential if you’re to maximise your profits, as this will inform your advertising strategies, revealing how and where to talk to and engage with your customers… and when it comes to attracting Gen Z consumers, it really is all about technology, technology, technology.

Also known as iGen or centennials, Gen Z is the generation born between 1997 and 2012, after millennials – and they’ve never known a time without the internet and social media… the true digital natives!

Targeting younger shoppers, therefore, is all about investing in your online platforms, digital marketing campaigns and digital-led in store experiences, all of which will appeal to this particular demographic.

For retail environments, it’s essential that you update what you do if you’re keen to grab a slice of the Gen Z pie. This could be something as simple as using LED wall panels to bring your shop to life and give your shoppers added extras to build loyalty and drive engagement, or you could really go all out and do something akin to Harrods with its PlayHouse by Smartech gaming destination.

This allows people to come and discover the most groundbreaking games consoles and technology, mixing digital and physical experiences featuring car racing simulators, VR and more.

Of course, it can be difficult to know where to begin when it comes to technology, so if you need any help or advice, get in touch with the team here at Pixite to see how we can help breathe new life into your bricks and mortar store today.