Fylde Council in North West Lancashire has installed two new digital signs close to the coast to help inform visitors to the area about important messages, including information about beach safety, tide times, and advice on how to keep safe.

A Fylde Council press release states that the new signs have been sited at the beach entrance to the South side of the pier and close to Lytham Windmill by the RNLI building. The signs have been designed to be vandal-proof and include an eco-power mode which means they will turn off overnight so as not to waste energy or disturb residents.

The new digital signage allows the authorities to relay important information to the general public quickly, including information about local events or warning messages about beach safety, such as high tides and water quality.

The signs can also warn about the discovery of palm oil, which is toxic to dogs, and as many people let their dogs run free on the beach, dog owners need to be aware of any potential dangers.

Councillor Michael Sayward, Chair of the Tourism and Leisure Committee for Fylde Council said: “This is part of a series of coastal improvements to support borough initiatives, and with the popularity of staycations continuing after the pandemic we expect the high level of footfall along our coast to continue.

“This means adequate and up to date signage is important to enable residents and visitors to feel informed about what the local area has to offer, and how to responsibly enjoy their time visiting our coast.”

The signs were expected to be delivered and installed earlier in the year in preparation for the summer season but were delayed at the shipping stage when the units were caught up in the Suez Canal crisis earlier in the year.

However, the area still draws visitors throughout the autumn and winter seasons, and the council felt it still important to be able to communicate important information during the quieter months, such as tide information and unsafe conditions warnings.

As well as highlighting any current risks on the beach, the signs will also provide life-saving advice for if people do find themselves in trouble, such as calling 999 and asking for the coast guard, and the ‘float to live’ message.

The signs will also help to promote local events and offerings in the borough.

Cllr Sayward added that for the 2022 summer season, the council wants to be able to communicate the rules and regulations of visiting the West Lancashire coast, including a dog exclusion zone on St Annes Beach, which is in place from Good Friday until 30 September, as well as promoting the many events and leisure activities provided by the council.

“We are looking forward to using the digital signs to the best of their ability. They will not only be imperative to communicating life-saving messages and important safety information, but also give the opportunity to promote everything our coastal towns have to offer. This is an exciting step forward for Fylde,” he concluded.

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