The quick-service and fast food industry has adopted various technologies over the past 18 months, and many businesses have learned that what was once a ‘nice to have’ to a ‘must have’.

One such technology is digital signage, which has a range of advantages over static advertising. As experienced by Krispy Kreme in Australia and New Zealand, digital signage can help modernise the aesthetic of the storefront, become a valuable marketing channel, and can also directly help build profits.

The fast-food industry is facing a multitude of challenges, from staffing issues to supply chain shortages, and many restaurants are finding they need modern solutions to help address some of the issues they are facing.

Here’s a look at some of the ways digital signage can help streamline operations and create revenue. 

Menu Changes

The supply chain crisis in the UK has led to some common ingredients such as chicken beginning to increase in price, and restaurants have had to adjust customer-facing menu prices and availability accordingly.

Compared to changing prices and information on paper menus, the content management system (CMS) can update thousands of menu boards instantaneously.

Increase Sales

Studies have shown that sales increase when digital signage has been implemented. Animated menus increase customer engagement, and also help decrease the perceived wait time by 40 per cent by showing customers entertaining graphics and highlighting menu items they might want to try.

Labour Issues

With labour issues leading to some businesses being short-staffed, signage becomes a great sales tool as it gives diners more information, leading to fewer questions about the menu, leading to faster queues.

If you’re looking for digital signage companies for your restaurant, get in touch today.