There may once have been many possible claimants to the title of the Fastest gun in the West, but it appears there can only be one for the title of the largest LED display.

As Aveinteractive reports, a huge new LED screen spread across six storeys of a downtown hotel in Los Angeles has been hailed as being the “largest continuous LED display on the West Coast.”

Indeed, as LED displays go the dimensions are staggering: 1400 sq m of display space, 22 million pixels with an 8mm pixel pitch and 50 ft high. It is being installed by SNA Displays on a dual-branded Moxy and AC hotel.

It is not as if SNA Displays doesn’t already have a large presence in downtown LA, with 100,000 sq ft of screen space already. Nonetheless, the firm is particularly delighted with its latest creation, not least because of the technical difficulties in getting it installed.

Senior project manager for SNA Displays Rasool Sayed said this was down to the structure having “only two massive subframes”. He added: “Being able to custom-fabricate each element of the radius and minimise the number of picks on-site allowed us to avoid closing down traffic lanes in busy downtown LA.”

Of course, there are many places in the US, not least in New York, where huge LED screens are the norm. But all this may raise the question of just how big screens can get, as well as how large they might be allowed to become in the UK.

According to Scanlite, the biggest individual digital screen in Europe is at Piccadilly Circus in London, so the UK is ahead of its continental rivals in this respect.

The Scanlite list of 15 of the largest LED displays in eth world also includes screens at Istanbul Airport – the world’s largest indoor LED signs – and Madrid, but it remains dominated by the US, which accounts for five of them, including three in New York.