Digital signage is a versatile medium, which is now used everywhere from the bright lights of Times Square in NYC to doctor’s surgeries and buses here in the UK. If you are using your LED screens for marketing and promotional purposes, you will want to make sure it is memorable and has maximum impact. Here are some tips to help catch the eye!

Make it personal

One of the great advantages of digital signage is that it is endlessly adaptable and easy to update. You can refine your message to a speak to a very localised audience, and even have different content depending on the day or the week, or time of day.

Brand up your images

The images should be instantly recognisable and in line with your brand message. This means being consistent with fonts, colour schemes, and the general tone and voice of your brand. Having said that, bold bright colours tend to stand out better in busy places, so if you have a very neutral palette, consider adding pops of colour for more impact.

Include the next steps in the journey

Catching the customer’s eye is only the first step in the journey. The opportunity is largely wasted unless you guide them to take the next steps. This could be by including a QR code that can be scanned, a web address, a discount offer code, directions to an in-person store, or social media addresses.

Get creative with materials

Digital signs can now be printed on composite materials, which allow them to be wrapped around the façade of a building, for example. You don’t have to follow the traditional billboard format any more. They can even be 3 dimensional, as the terrifying new hyper-realistic ad for Netflix series Resident Evil in Times Square proves.

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