A surge in growth of $28bn by 2026 is predicted for the digital signage industry, according to the latest data from The Business Research Group. Part of the reason for the sharp growth is given as a post-pandemic in Out of Home advertising (OOH) as consumers returned to shopping malls and high streets. 

As people returned to offices, and recommenced the daily commute on public transport, there was a surge in spending on LED screens for advertising and information and advice communications. Innovative technology is also leading to greater levels of investment, according to the organisation. 

In a press release, TBRC said: “The increasing demand for 4K and 8K resolution displays is significantly driving the growth of the digital signage market. The resolution is a measurement of pixels across the screen in both horizontal and vertical directions.”

It added: “The desire for greater resolution, larger-sized TVs with modern display technology that gives realistic images with better image quality and increased viewing experience is driving demand for 4K and 8K resolution screens. The display screen’s display resolution produces a crisp and easy-to-read image.”

Digital signs are now widely used in retail, leisure, cultural and sporting venues. They are also installed in educational, transport, and healthcare settings, to provide information and directions, as well as advertising and entertainment material. Both the indoor and outdoor sectors saw substantial growth.

More technically advanced screens and digital solutions are driving the growth in the market, according to the TBRC. For example, 3D screens and holograms are now becoming more popular, and also interactive and artificial intelligence features. 

According to the report, the largest market share is in North America, while the Asia-Pacific region is expected to grow fastest over the next five years. The report also included the UK, Germany, France, Australia, South Korea, India, and Russia,