The advertising landscape is constantly changing, moving and growing – and brands and businesses of all shapes and sizes need to keep their finger on the pulse if they’re to remain relevant and competitive, one step ahead of the opposition.

New trends, concepts and ways of working are constantly being introduced and, naturally, technology plays a key role in this regard. If you’re not tech savvy now, you run the risk of losing out.

You may well already have noticed that 3D ads are growing in popularity around the world… and it’s certainly not hard to see why. If you’re looking to make an immediate and lasting impact, this is an incredibly effective way of doing so.

Just this week (September 26th), Kim Kardashian made some waves by launching the first 3D ads to be shown on a 100 yard-long screen in New York, featuring her skincare range. Interesting 3D effects have been applied to face cream, eye cream and exfoliator products to help drive engagement and entice shoppers.

We’re well used to seeing these kinds of effects in the cinema, with the help of 3D glasses… but how is it that advertisers are able to deliver in this regard so it can be seen by the naked eye?

It’s all an illusion, of course! In fact, these new screens combine innovative 3D display technology with that of traditional flexible screens to produce the images that we see. The 3D aspect displays a different depth of image, which tricks our eye into seeing a 2D picture as a 3D image.

It’s perhaps inevitable that we’re going to see more and more ad campaigns featuring this new technology… so it might be wise to look into it now if you’re keen to get there before your competitors. If you’re currently looking for help with commercial advertising LED displays, get in touch with the Pixite team today.