Digital posters have surged in popularity over the past couple of years. They are portable free-standing displays, which can be easily moved around by one or two people, and folded and stored when not in use. This makes them ideal for exhibitions, trade shows, retail outlets, and for a whole range of other purposes.
The display works just like any other LED screen, with a range of pixels available to produce high-definition images, videos, and text. The advantage is that they are more flexible than other types of digital screen, because they are incorporated into a lightweight free-standing frame, so you can quickly and easily change the location.
The LED poster is fast replacing traditional banners and posters in commercial and public settings, because it can be updated to display new material very easily, without the need to order more printed artwork. The levels of brightness can also be adjusted to suit the conditions, so the display will be bright and clearly visible at all times.
They are also very adaptable to a whole range of purposes. For example, they can form part of a window display, to advertise products and show potential customers relevant items that you have in stock. The content can be changed from day to day, or even between different times of day, to most effectively reach the target audience.
For example, a clothing retailer may decide to display rainwear on a wet day, and shorts and T-shirts on a sunny day. A bakery might display croissants in the morning, sausage rolls at lunchtime, and so on.
Digital posters are also useful in reception areas and waiting rooms, to keep customers up to date with relevant information about times, locations, prices, and news about any delays or changes to advertised services.