Digital signage is a rapidly growing market, for both commercial advertising and public information messages. Here’s a look at some of the biggest digital signage trends of the past year. 

The Use of QR codes

The widespread adoption of QR codes has been one of the most consistent trends of the year. They were deployed during the pandemic to help with touchless interactions, and they have many benefits for retailers and customers. 

For example, by scanning a QR code with their phone, a customer can instantly access a web page containing detailed product information. They can also be used by digital marketing teams to track performance metrics.

Interactive technology

The pandemic drove the development of interactive digital screens, allowing people to carry out remote orders and transactions in public places such as shops, restaurants, and hotels. Most customers appreciate the convenience of this even when the pandemic has passed, and they help businesses to reduce their costs, so expect this trend to grow in 2023.

3D billboards

Some very striking use of 3D digital ads hit the media headlines in 2022. One of the most talked about ads of the year was the Netflix trailer for the new Resident Evil series, which debuted in Times Square, New York over the summer. It featured an angry monster who appeared to punch his way out of a glass box and escape.

It was so realistic that some viewers found it disturbing. Maybe this is a sign of the success of the ad. What is certain is that we are set to see much greater use of digital 3D advertising over the next twelve months. 

If you would like to buy a LED screen please get in touch today.