The reception area of a business or public building can set the tone for the whole visitor experience. Attentive and helpful staff and a comfortable seating area are must-haves to form a good first impression. This can be backed up by use of a digital display screen to provide information and entertainment for guests.

Here are some of the advantages of installing digital signage in a reception area.

To inform visitors about the company

Digital signage can provide guests with useful background information about the company, such as the main products or services that it offers. It could also give details about the organisational structure, setting out the various different departments and senior management team. 

To manage waiting times

In busy places such as doctors or dental surgeries, multiple patients will usually be waiting in the reception area at any one time. Display screens can be instantly updated to inform visitors about waiting times and also to provide directions to treatment rooms. 

To keep visitors informed and entertained

A digital screen can be used to display social media feeds from sources that are relevant to the sector, or those directly linked to the business or organisation itself. This makes your social media content work harder for you, and also keeps visitors informed about the latest company news and events and helps to attract new followers.

To demonstrate products and services

Creating short informative videos about how to use products and services helps to inform guests about what the company has to offer in a non-salesy way that is more engaging and less of a turn-off than traditional advertising methods.

To promote related businesses

Some companies use digital screens to display paid advertisements from businesses that they are not in direct competition with as a way of generating an extra revenue stream.