digital display next to escalator

Digital screens are now popping up everywhere from doctors waiting rooms to shopping arcades. They are incredibly versatile and cost effective when compared to the traditional static billboards and information signs, because the content can be refreshed at the touch of a button. Here are some uses for a digital screen that you may not have thought of before.

Renting out space for advertising revenue

If you have a digital screen in your store, outside your premises, or in your business reception area, then you could consider utilising it for paid advertising space. This can be especially lucrative if it is in a prime location with a lot of traffic. There are many opportunities to work with businesses that are not in direct competition with your own.

To assist with logistics

In large warehousing spaces, a LED screen can be a cost effective way to display vital information, such as the location of stock, shipping timetables, and stock controlling information. They can also track pick and pack targets and record footfall and productivity. 

To alert traffic to out of town locations

If your business is on an out of town trading estate that doesn’t get a lot of passing custom, then you could use an eye catching digital screen in a busier location to advertise your presence and give directions. The initial investment may be well worth it in increased customer visits and sales.

As an interactive mirror

In clothing retail settings, full length mirrors are important for customers to check how they look in an outfit. An interactive digital mirror can provide an accurate reflection, and even be programmed to show how the customer would look in different combinations or sizes of clothes, and provide a shareable image direct to the customer’s phone.


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