Digital signage is taking over other traditional methods of advertisement and there are many advantages to using screens over other methods nowadays. LED advertising screens are popping up everywhere and the whole world is starting to look like Times Square, lit up to the nines.

With digital billboards and LED posters now taking over from the traditional cut-and-paste paper options, many companies are finding new and inventive ways to advertise and are using digitalisation to further air their campaigns.

One of the main advantages of using digital signage is that it allows for so much more flexibility and opens up new and exciting opportunities.

Bright colours, motion graphics and high-quality product photography can all be displayed in a put-together, functional advertisement that lights up for all potential customers to see.

This also gives companies the ability to change their promotional material at the push of a button, instead of having to manually reset an entire display wall or billboard to do so.

This saves time, money and gives far more creative freedom and control to those working behind the scenes to put together engaging, fun and enticing promotional material for customers.

Screens are also far more eye-catching. This is largely down to the bright colours and exciting graphics that can be utilised in digital marketing. This makes for a more standout and useful display, rather than a poster or sign which can be easily ignored.

Digital boards can also open up much more space for advertising. Whereas traditional billboards or signage is often limited in space, digital screens can be linked up with one another to form a large sign.

If there’s no room for additional screens, it’s also very easy to create an advertisement that fits with the size of the screen while still conveying all it needs to, or even switch between multiple displays to give a range of information.