Digital signage is one of the most effective ways to communicate with your customers, especially at this time of year when people are out and about more often. Display screens can be used dynamically to adjust your message to the weather, the location, and the context of the screen. 

Here are some of the ways you can use digital screens to full effect during the summer. 

Retail sector

At this time of the year, people are looking for great deals for holiday and travel clothes and accessories, outdoor activities, and gardening and DIY tools. More journeys are made and car maintenance and accessories are in demand, as are camping equipment and beach gear. Offer deals and discounts to drive up interest in your seasonal stock. 

Corporate sector

In corporate settings, digital signs can be used to advertise staff events such as summer socials or seasonal exhibitions and conferences. Negotiate advertising space at large events to raise brand awareness and drive sales or recruitment. Include interview dates and calls to action to make your adverts more compelling.

Hospitality sector

Take advantage of dynamic digital signage to advertise seasonal menu items and offers and promotions to draw customers in. Update your menu boards according to the time of day and weather forecast. If it’s going to be 25°c plus, swap your regular coffee for iced lattes and teas. Have a responsive attitude to make the most of your summer time best sellers.

All sectors

Refresh the visuals of your screen to reflect upbeat summer colours that catch the eye and use images that capture the mood of the season. Use sun drenched outdoor locations or activities that remind the audience of all the joy and fun that summer brings, and that also provides some context for your goods or services.

If you are looking to buy an led screen, please get in touch with us today.