Digital signage is now a very popular method of communicating with the public, whether to convey information or to display advertisements. The technology is improving in quality and sophistication all the time, and we are already starting to see some incredible examples of how digital signage can be integrated with artificial intelligence (AI). 

Here are some of the most frequently asked questions about this versatile medium.

What is digital signage?

Let’s start with the basics. Digital signage is an LED screen combined with a media player and a content management system that is used to convey messages to an audience. They are available in a variety of formats, from small indoor display screens to large scale semi transparent screens suitable for fixing to the sides of tall buildings. 

Where is digital signage used?

Digital signage can now be found in almost every public place, from shops, offices, healthcare facilities, hospitality, outdoor events, sporting arenas, transport hubs, to the giant display screens that we are familiar with in London’s Piccadilly Circus or New York’s Times Square. 

Is it easy to update the content?

Yes, the screens are compatible with a content management system that is simple to use. It enables the operator to upload and manage content from a remote location, schedule content changes in advance, and control multiple screens at once. 

Is digital signage worth the investment?

It is a very cost effective solution when weighed against the repeated costs of designing, printing and distributing fresh material every time that changes are made. It saves on time and resources, and the investment will pay for itself in a short period of time for many businesses.