LED screens are now widely used to enhance the customer experience and drive sales in retail stores. Once the preserve of high end luxury retailers, they are now much more affordable and accessible for small to medium size businesses. Here are some of the advantages of investing in LED display technology for your retail store.

They provide attention-grabbing shop window displays

Traditional static window and shop floor displays featuring mannequins or bulky products such as furniture take a long time to prepare and take up valuable space. Bright LED screens can display eye-catching displays with moving and fresh content that draws customers towards the store. 

They can be updated in real time

The retail environment is always changing, and traditional static signs can be out of date within hours or even days. Digital signage can be updated dynamically to reflect changes in offers, pricing, availability of stock, or seasonal goods. 

The content management system allows new content to be scheduled on a regular basis to attract the most appropriate audience and coincide with holidays, national events, or even changes to the weather such as heatwaves. This helps bricks and mortar retailers remain competitive in the online era. 

They can increase dwell time

Dwell time refers to the amount of time a customer spends browsing in the store. The longer the dwell time, the higher the chance of making a sale. Digital screens can increase customer engagement by displaying relevant content such as ‘how to’ explainer videos, suggestions for complementary products, or details of offers and promotions.

They can be used with interactive features

Some digital signage can incorporate interactive features, such as a digital mirror in a clothes store that allows customers to see how a garment might look without them having to try it on.