Digital signage has transformed the way we communicate in large public spaces, and no more so than in the world of events and exhibitions. It has multiple purposes that serve to enhance the experience of attendees and make the whole event run more smoothly. Here is a look at the benefits of using digital LED screens.

Real time information

Digital signs can be instantly updated in real time to reflect changes to scheduled events or to advertise a promotion or special guest appearance. They can prompt attendees to attend a particular talk or session in advance, boosting participation and helping everyone to stay well informed about the proceedings.

Visibility

The brightness and crisp display of a high quality LED screen is much more visible than a static printed format. This can help to get key messages across quickly and draw attention to individual stands in a crowded exhibition space. 

Navigation

Large events can be difficult to navigate and it is easy to get lost in a maze of stands and displays. Digital signage can provide clear wayfinding markers so that guests can easily find their way around and locate toilets, refreshments, entrances and exits, and so on. This avoids a lot of frustration and attendees will have a more positive experience.

Enhancing the visibility of sponsors

Large events usually rely on sponsorship deals or partnerships to help them put the funding in place. Digital screens can make sponsors and supporters more present in the minds of guests by displaying logos and information about who the company is and what they do. This can lead to better return on investment and attract future sponsors.

Cost efficiency

Once purchased, a digital screen should last for several years and can be instantly updated. Traditional printed posters and signs are mostly for single use only and therefore less cost effective over time.