An LED screen is now a key element of the urban landscape, seen everywhere from transport hubs to street furniture and shopping malls. The ability to display vibrant colours and crystal clear images that capture the eye is invaluable for advertisers. However, it’s still essential to ensure that your content packs a punch. Here are some top tips. 

Understand your audience

Rather than try to speak to everyone, tailor your content to your target audience. Are they young hip professionals, older people, or families with small children? Use language and images that speak to them.

Make it easily comprehensible

Most people will only glance at a screen for a few seconds, so make sure your wording is concise and the imagery is simple and clear. Use a sans serif font in a large enough size to be read from a distance.

Don’t overcrowd the screen

A screen that is too busy will be difficult to understand. Make use of white space around each element so that it stands out and does not overflow into the rest of the content. Remember that empty space is not always wasted space.

Use micro animations

Small movements such as a ball bouncing across the screen or an animated character that changes facial expression can attract the attention of passers by. However, use these elements sparingly so that they do not become a distraction or an annoyance. 

Refresh your content on a regular basis

The beauty of digital content is that it can be updated at any time and with very little work. Therefore if you are using the screen for advertising and marketing purposes, it’s important to take full advantage of this feature. Adapt your content to reflect the season, current events, or new products. Overly familiar content soon becomes invisible.