LED screens are now a familiar sight in towns and cities, rapidly replacing static billboards. They are also used in sports arenas and indoor spaces for a variety of purposes, from conveying educational and informative material to displaying advertisements and entertainment. Here are some of the advantages of LED screens for your business.
Durability and longevity
LED technology is improving all the time. For example, it is now possible to coat screens in a transparent layer of resin (known as Glue on Board or ResinProtect).This provides a tough clear coating over the entire surface of the screen, protecting the delicate LED chips from damage and fluctuations in humidity and other environmental conditions.
This means that the screen can withstand impacts and is more water resistant and easy to clean, prolonging the lifespan and performance of the screen. The resin layer also provides a greater degree of thermal control, meaning that the quality screen is not affected by changes in temperature and it will not burn out easily.
The resin layer also provides a superior image quality because it reduces the glare and distributes light more evenly across the screen, creating a crisp and uniform viewing experience, even on large scale LED video walls. Combined with other innovations such as transparent and curved screens, the possibilities are opening up everyday.
Flexibility of content
One of the greatest advantages of LED screens over traditional billboard formats is the flexibility in content management. The displays can be easily updated with fresh content from remote locations, and multiple screens can be controlled from one content management system.
This means that viewers will always be able to see the latest and most relevant content, whether that’s the scores at a football match or targeted advertising for breakfast or lunch deals at a fast food restaurant. Dynamic displays can increase customer engagement and boost revenue by encouraging them to buy products at peak times.
Some retailers and hospitality managers align their screen content with dynamic pricing schemes, so that they can maximise revenue with higher prices when demand is high, and generate more sales with deals and discounts during quieter times.
Cost effectiveness
LED screens may require a higher initial investment than traditional advertising methods, but they can prove to be a more economical choice in the long run. This is because they have low energy consumption, low maintenance costs, and the content can be updated limitless times.
Compared to the ongoing costs of printing and replacing static billboard content, digital screens can mean significant savings for your business over a period of time.
Vibrant and highly visible displays
LED screens can be seen clearly even in direct sunlight or cloudy dull conditions, and the brightness can be adjusted or will automatically adapt to the outside levels of light. This means that the screens will capture the attention of passersby even in brightly lit areas, helping your business to stand out in the crowded advertising landscape.
High-resolution screens can display content with crisp detail and vivid colours, making the images pop and text easily readable from a range of distances.
Interactive features
Digital screens can do much more than just display static 2D images. They can display videos or micro animations to capture the attention of customers, and can be combined with interactive features such as touch screen technology and motion sensors. They can also be integrated with mobile devices via QR codes to enhance customer engagement.
Advanced graphic imaging technology means that eye catching 3D displays are now becoming more widely available, and are often now seen in urban advertising hubs such as Times Square in New York City, or Piccadilly Circus in London.
Versatility and customisation
LED displays are highly versatile, and can be used both indoors and outdoors in a huge variety of ways. They can be scaled up to any size, and can be shaped to fit closely to the profile of a building and be transparent when not in use, minimising the intrusion on the character of the building.
The screens can even be a feature of the building itself, such as The Sphere in Las Vegas, which is entirely covered in curved LED walls on the exterior and interior. This provides an immersive experience for customers who are enjoying live music, artworks or entertainment inside the building, and ensures the exterior advertising stands out for miles around.