Christmas is coming, and if you are in the retail or hospitality business it’s likely to be one of your busiest and most profitable times of the year. There’s plenty of customers actively looking to spend, on gifts, food, clothing for special occasions, and cosmetics. Here’s how LED digital screens can help your business stand out from the crowd.

What are the advantages of LED signage?

LED screens are significantly brighter than traditional signage, and this makes them much more visible in crowded places such as busy shopping streets, or indoor shopping centres. The brightness can automatically adjust to the environmental conditions, so the display will always be vibrant whether in outdoor sunlight, winter gloom, or under strong artificial lighting.

The screens can also display dynamic and interactive content, such as rotating content, animations or videos, and QR codes. These catch the attention of passersby and encourage dwell time, increasing the chances that a viewer will enter your store or visit your website. 

The content can also be easily and quickly changed and updated, allowing you to display relevant seasonal content and promotional messages, such as Black Friday deals or Boxing Day discounts. 

Entice customers with attractive window displays

An eye-catching storefront display is a must-have to encourage browsers to come into your store. Highlight seasonal products, or create a Christmas theme that aligns with your brand identity. Animated images that imitate falling snow or twinkling lights will turn heads and create a suitably festive atmosphere. 

LED screens are ideal for displaying bold and bright colours and vibrant images, so make the most of the opportunity by selecting or creating high quality graphics and animations. Use text sparingly, and stick to short punchy messages in a clear and easy to read font. 

Make use of interactive in-store displays

Inside your store, strategically place digital signs to subtly draw customers to your best selling or most high-value products. Use interactive features such as touch-screen catalogues where customers can check what products are in stock, and read more detail about the features and functions. 

Showcase festive products

Shoppers will be looking for festive items such as Christmas themed tableware, decorations, greeting cards, and stocking fillers. Highlight holiday items with your LED content, using high quality visuals or animations to demonstrate how they can be used in various contexts, or the benefits and features of each item. 

Creative a festive ambience

LED screens can be used in more general ways to create a festive atmosphere. Combine images with an audio soundtrack to spread Christmas cheer and ramp up the feelgood factor in your store. This will help you to connect emotionally with your customers as it triggers happy memories from previous holiday events, and spreads the sense of goodwill. 

You may wish to collaborate with local groups or charities to promote activities going on in the community, demonstrating that you are an authentic business who adds value to the area, rather than just another faceless brand. If you are a small independent retailer, this is a great way to build customer loyalty and show that you care about their town. 

Highlight offers and promotions

Seasonal discounting now starts way before the January sales: customers are on the hunt for Black Friday deals in early December. Everyone loves a good bargain, so make sure that your customers know about any deals, promotions or offers you have in store and strategically place your signage towards relevant places where discounted stock is.

Create a sense of urgency with time-limited deals and flash sales, using countdown timers to urge customers to take action before they miss out. 

Use digital signs to link up with any social media campaigns you are running, with hashtags and user generated content. Make sure the messaging is kept on brand and that the posts are reviewed to ensure they are within the company guidelines. 

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