Summer is the peak season for many businesses: outdoor events are in full swing, and towns and cities are thronging with tourists and casual shoppers who linger into the evening. It’s a time when hospitality venues, shops and brands need to stand out from the crowd and make the most of marketing and advertising opportunities. 

Digital displays are now a common sight in urban outdoor spaces and at events, but not all screens are created equal. Here’s a look at the best bespoke digital screens for businesses to truly shine this summer. 

Ultra-bright screens for consistent visibility

Older display technologies such as fluorescent lights or LCD screens lose visibility when under strong daylight, making it hard to attract the attention of passing trade. LED screens that are designed for outdoor use maintain excellent visibility even in the face of direct sunlight. 

Ultra-bright LED displays deliver vibrant clarity and colour contrast regardless of the weather conditions. This makes them ideal for uses such as shop window displays, sports stadium screens, and roadside billboards. The screens can even be customised to auto-adjust brightness levels according to external lighting conditions. 

Extra large formats for a lasting impression

Summer means large outdoor crowds, at music festivals, sporting events, and busy shopping centres. LED screens or video walls can be scaled up to almost limitless sizes. These extra large formats are ideal for live streaming performances at festivals or sporting action, because they allow the audience to see every minute, no matter where they are. 

This increases the enjoyment and engagement of the crowd, helping them to feel truly part of the event rather than frustrated if they have a poor view of the stage. A great atmosphere also feeds back to the performers or athletes, helping them to be at their best, and encouraging repeat visits from stars and guests to ensure the success of the next event. 

The extra-large formats are also perfect for displaying adverts and sponsors; and can be used in entrances and hospitality areas to convey travel information, direct crowds, show social media feeds with audience participation, and assist with wayfinding. 

Flexible and curved LED screens to fit unique spaces

Flexible LED screens are ideal for both indoor and outdoor use, when you want the screen to fit in smoothly with your space, or stand out from the standard rectangle format. For example, a flexible screen can be custom designed to fit neatly to the profile of an exterior building for maximum visibility, while preserving the architectural flow. 

Indoors, the creative possibilities of flexible LED screens are almost limitless: they can be used to wrap around corners, pillars, or even fixed to floors, ceilings and staircases. The can be used as part of an immersive art installation, or to create eye-catching focal points in lobbies, shopping centres, or at trade exhibitions. 

In the hospitality industry, curved screens can be used to create themed nightclub environments, provide ambient background visuals for restaurants and cafes, or create a memorable and welcoming reception area for hotel guests. 

Transparent screens to maximise natural light

If you are planning to use a digital screen as part of a shop window display or hotel lobby area, then you’ll want to ensure the interior still has plenty of natural light. This can be achieved with the use of a transparent screen that allows for up to 80 per cent light transmission, with no loss of brightness or clarity to the content. 

This is ideal for high-end brands and luxury hotels who want to maintain spacious and airy interiors. It also allows browsing shoppers to see past the display and into the store, enticing them to step inside. Transparent screens are also ideal for event and exhibition stands where you want to grab attention without boxing off your space. 

So there you have it: summer is an ideal time to install or consider upgrading your LED screens. Look for good quality products that are durable and designed to withstand heat, humidity and air pollution if you want them for outdoor use. Indoor screens can be less bright than outdoor screens, but consider if you want extra high-definition for close up viewing.