Hotels now have to work hard to keep guests entertained, well informed, and to add that extra wow factor to their experience. Among the most powerful versatile tools helping hotels stand out from the crowd are LED video walls and screens. 

As the season hots up with weddings, corporate events and holidaymakers, here’s a look at how digital displays are offering guests a premium experience and keeping occupancy rates and repeat visits high.

Lighting up summer weddings

Hotels, especially those with beautiful landscaped grounds, are in high demand as wedding venues, and for many hospitality establishments, it’s a core revenue stream. Therefore it’s important to keep up with the latest trends and offer what customers are looking for. 

In today’s image driven age, the visuals are more important than ever: clients don’t just want a professional set of photographs for their album, but an Instagram-ready venue with cool backdrops from every angle. LED video walls can help to create an immersive atmosphere that can be customised to the wedding themes and nature of the venue.

For example, transparent and curved screens can be integrated into the venue’s architecture so that they are both unobtrusive and yet highly effective. They can display photoreels to provide a visual backstory to the best man’s speech, or tasteful digital decorations to complement the colour scheme and floral arrangements. 

At larger weddings, LED screens can live-stream key moments such as the vows and cake cutting to ensure everyone gets a good view. During the evening entertainment, they can provide animated displays or pulsing lights to enhance music or showcase a DJ set. 

Digital signage can also be used for practical purposes such as wayfinding, and displaying menus and seating arrangements. 

Dynamic poolside and rooftop experiences

For country hotels with outdoor pools, or high-end city hotels with rooftop entertaining or relaxation areas, outdoor LED screens can provide an extra dimension. For example, they can be combined with plug and play technology for movie nights under the stars, or to display synced music videos and social media feeds for poolside parties. 

For more chilled out moments, video walls can provide calming background visuals for yoga classes or luxury dining experiences. 

Making the right first impression in reception areas

First impressions count, and the first place guests encounter is the hotel reception area. LED screens can be used to create a personalised greeting for guests and provide information about concierge services or wayfinding. They can also highlight seasonal promotions such as spa packages or restaurant specialties, or live entertainment schedules.

Guests can be given real-time information about local weather conditions and travel updates, and the content can also showcase local attractions and eating and drinking places. In luxury establishments, curved or transparent LED installations can even be incorporated into artworks to create a contemporary and on-brand feel to the lobby. 

Hosting live sporting action

Summer is prime time for major sporting events such as Wimbledon, cricket, Euros, Olympics and much more. Guests are often keen to follow their favourite sport events even when they are on holiday, and large format LED screens are ideal for hosting screenings in bars or outdoor pool areas, courtyards or even rooftop terraces. 

The ultra-bright weatherproof displays provide crystal clear visuals even in direct sunlight, outdoor screens are designed to withstand moisture, air pollution and extreme temperatures. This gives you the flexibility to install the screens in any location. Big matches can be accompanied by themed menus and drinks promotions to increase revenue. 

Enhancing brand identity

Digital signage can be used to enhance the brand identity of the hotel by combining themed visuals with dynamic content. For example, QR codes can provide quick links to restaurant or spa bookings, and branded Instagram pages with guest-led content. 

It can also be used to emphasise the hotel’s connection with the local area and draw attention to events and tourist highlights such as festivals and markets.  

These details are increasingly important as the younger generation of travellers want immersive experiences that are thoughtfully curated and visually interesting. LED displays are no longer just for stadiums or shopping centres: they are a cost effective and low maintenance way to raise the wow factor of your hotel this summer.