Summer of 2025 is shaping up to be a sizzler, and outdoor events, high streets and hospitality venues are bustling with life. The bright skies and long days draw people out, but if your business has traditional signage, it might be struggling to be seen in the sun.
Here’s a look at how LED displays are leading the way and helping shops and venues to stand out.
Summer: more opportunities but lower visibility
Warmer weather, increased tourism and light evenings mean that there is more passing trade and people who need your goods or services. However, when the glare of the sun is on traditional print signs or older styles of lighted signage, they can look washed out and hard to read.
This means that potential customers will pass by and move on to a more visible competitor. Even some more basic types of LED screens can look flat in broad daylight, because the technology has advanced considerably in recent years. Contemporary LED video walls or screens that are designed to perform in all outdoor conditions can solve this problem.
UltraBright display technology
UltraBright LEDs are capable of cutting through glare and sunlight, so that no matter what angle you are viewing them from, the colours stay rich and text looks sharp and easy to read. They will turn heads and increase dwell time, and ultimately encourage more customers to step inside your store or venue.
The technology basically acts like putting on a pair of sunglasses when the sky is blue and cloudless and you need to check your phone. As soon as the clouds appear, smart technology will automatically adjust the brightness levels so that there is no loss of clarity and visibility.
Designed to handle the heat
The UK climate is changing: for example, so far this year, we’ve already had three intense heatwaves with temperatures over 30°C, and the Met Office explains that these extreme weather events are likely to become more common in the future. Older types of lit signage might be prone to overheating and malfunctions in very hot weather.
Modern screens have in-built thermal resistance with smart cooling systems, and they will perform reliably even when the heat is on. This means that you’ll have one less thing to worry about, and can confidently advertise hot-weather goods and promotions such as sunglasses, ice-creams and so on.
When the weather’s not so hot
Let’s face it: British summers aren’t all that predictable. A bright blue day can suddenly see an intense downpour or a full-blown thunderstorm. Sometimes it might be overcast and drizzly for days on end.
Outdoor LED displays are fully sealed and waterproof, so you don’t need to worry about damp, wind and rain interfering with the performance or longevity of your screen.
Cutting through the noise
Summer is a busy time and it can be more difficult to stand out from the crowd. When combined with digital signage or content management systems, the signs can be updated in real time to show dynamic content.
For example, you can evolve your advertising campaigns day by day to respond to local events, changes in weather, or to show the most up to date promotions and deals. The screens can also display videos and animation to catch the attention with movement, colour and sound.
Custom screens for any type of space
Modern LED screens are not limited to standard flat rectangular shapes: they can be customised to any shape or size to suit your environment. For example, they can be curved to wrap around corners or even pillars to create real visual impact without disrupting the flow of a space.
Transparent panels allow you to create stunning shopfronts without compromising on the interior light. Browsers will also be able to see inside, so a creatively styled interior will be complemented rather than blocked off.
So, there you have it: modern LED screens are designed to work outdoors in all conditions and can really help your business to stand out this summer.