It’s an exciting time of year for sports fans, as the football season title race hots up, and major events take place in the world of horse racing, golf, motorsport and much more. Here’s a look at how LED displays are transforming the experience of live sports in the UK and worldwide, with high definition screens and dynamic content.
Enhancing the quality of spectator experience
Traditionally, if you were in a large crowd of spectators, it was sometimes necessary to jostle and continually switch the angle of your neck to keep up with the live action. Now, many venues use large outdoor LED screens to ensure that everyone can follow the action in real-time, no matter if they are standing well back or have obstructions in front of them.
Furthermore, LED screens are capable of displaying crystal-clear images and ultrabright colours that are easily visible even in direct sunlight, at night, and in any other atmospheric conditions. This makes them ideal for use at outdoor live sporting events, particularly in the famously unpredictable British climate.
The superior quality high-resolution screens will capture every last detail of the action, enhancing the atmosphere as the entire crowd can share those edge-of-the-seat moments. This helps to build excitement and increase audience engagement, which is great for the team or individual competitors, as well as the crowd and the overall success of the event.
Keeping crowds informed and safe
LED screens can be used to help with crowd management, redirecting to different areas of the venue if necessary and providing instructions in emergency situations. They can also impart useful information such as travel and weather updates, and guide crowd members to facilities such as toilets and refreshment areas.
The screens are also often used to display interactive features such as live polls to increase audience participation and engagement, and keep them updated on scores, replays, statistics, fun facts, and to provide half-time entertainment. User-generated content such as fan messages and videos also help to build a strong and cohesive atmosphere.
Advertising and sponsorship opportunities
LED screens are ideally suited to displaying promotional content, advertisements, and showcasing sponsors to a targeted audience. The ads can be rotated at timed intervals to keep the messages fresh and maximise exposure.
This boosts revenue streams for the venue, as a much greater volume of adverts can be showcased compared to traditional static billboards. The content is also more engaging, with vivid colours, crisp images, and animations or short videos.
Flexible and customisable solutions
LED screens are available in a wide range of types and sizes to suit any venue, from a supersize stadium to a small indoor sports hall. LED video walls can be set up to provide an immersive experience in larger spaces. The screens can be tailored to fit perimeter advertising boards, and can even extend around curves, corners, and onto ceilings.
In fact, there is almost no limit to the way in which modular, flexible and lightweight screens can be installed. They are highly durable and can withstand extreme temperatures, winds and rain, and are reliable and consistent, usually requiring very little maintenance.
LED screens are not just for stadiums and sports halls either: they can be installed in sports bars and pubs, hospitality areas and VIP lounges, and in any other relevant places in and around the main venue.
This helps local businesses capitalise on the increased footfall and passing trade in the area, and keeps fans inside the establishment for longer periods of time as they become drawn into the action.
This encourages them to spend more on food and drinks, and will often lead to repeat business if fans enjoy the experience and recommend it to friends and acquaintances.