LED screens are fast replacing traditional posters and billboards, both for advertising and communication purposes. Digital signage is so much quicker and easier to update than a traditional sign, which can save costs and reach a much broader and specifically targeted audience. Here are three simple ways that you can make use of an LED sign.
Display your social media feed
If you already work hard to create great social media content, there’s no need to put in extra effort to create new content for your digital signs. Use apps such as Instagram Gallery to display the content and reach a wider audience. If you have sponsored posts for specific ads that you want to display, then a digital screen is a great way to gain extra exposure.
Display video content
Video content marketing is on the rise, with many businesses creating short videos of two minutes or fewer to display on apps such as TikTok. These tend not to be traditional ‘hard sell’ ads, but useful ‘how to’ guides, or informational material based off the internet searches which your target customers make.
Video content may also be based around a specific product, showing how customers are using it in the real world, or demonstrating different ways that the product can be used. Other options include reviews from happy customers, or a behind the scenes look at your company.
Display news feeds
Keep your clientele updated with the latest headlines by displaying a news feed on your sign. As world events are moving quickly right now, many people check out a news website several times a day. You could also display new which is filtered for the specific sector that is most relevant to your business or customers.
If you are interested in finding out some more information about a LED display screen for advertising indoors, please get in touch today.