We now expect to see technology incorporated into events, exhibitions and other gatherings, and one of the most important innovations has become the LED video wall. These versatile screens can serve multiple purposes to enhance the event experience, making it more memorable, entertaining, informative and atmospheric.
How can LED video walls be used in event design?
LED video walls, also known as digital screens or LED displays, can be used in a variety of settings. For example, they are commonly used as a backdrop for a stage, whether it’s for conference speeches, musical performances, dance or any other event. They can be used indoors or outdoors and scaled up to almost any other size.
The screens are also an invaluable tool for exhibitions and trade shows, whether it’s a digital poster or to provide a memorable and interactive experience for visitors to your stand. They can be used to show videos to demonstrate how to use products or explain the features of products or services in a clear and impactful way.
LED walls can also be used to display the logo of the event sponsors, enhance corporate branding, or for advertising purposes. Furthermore, they can be used in an informative capacity for wayfinding and directing visitors to services such as toilets and refreshments, or to give out traffic and travel information or security announcements.
The screens can also be used for design and decorative purposes to enhance the atmosphere of the event and help make it a vibrant and welcoming place for visitors.
What are the advantages of LED walls over static displays?
Flexible and easy to customise to any set up
LED walls can be customised to fit into almost any space, however large or small. The screens can be transparent and flexible so they can be integrated seamlessly into stage designs or fitted to the profile of a building unobtrusively. They can be curved to offer an enhanced viewing experience, and even fitted to ceilings, floors, or architectural features.
Whether you want a stand-alone screen or a large arena display that can be reconfigured as part of a dynamic stage design, LED walls are highly versatile and can offer an endless range of possibilities.
Captivating visual impact
The LED screens will create an immediate and lasting visual impact wherever they are, with a brightness, vividness and clarity that is impossible to replicate with printed materials. The quality of colour reproduction and high resolution displays is far superior to other traditional methods of display, such as light projectors or incandescent bulbs.
The rich visuals with high contrast ratios display each piece of content in a crystal clear and eye-catching way, helping audiences to get the most out of the event and ensuring that their interest and attention doesn’t wane as time goes on.
Creating immersive environments
LED screens can display dynamic content that works in motion with the rest of the environment, ensuring that audiences have a more coherent and memorable experience. They can work in harmony with sound, lighting and set design to enhance the atmosphere of an event or the emotional impact of a performance.
The screens can be installed in segments and the only limit is the size of the venue: if needed, they can provide floor to ceiling coverage, and even be installed on the ceiling. This will truly transport the audience into the spirit of the event and ensure that wherever they are positioned in the venue, their spectator experience will be worthwhile.
Displaying real time content
One of the biggest advantages of digital screens over other methods of display is the ability to display real-time content. They can be integrated with social media feeds or live stream outside events, and be used interactively to encourage audience engagement and participation in live polls and so on, or inform them of last minute schedule changes.
Reinforcing advertising and brand messaging
Larger events often rely on sponsors for funding, and LED screens can be used to reinforce the sponsors’ involvement and presence at the event. The screens can also be used to help individual exhibition booths stand out in a crowded area, with high quality corporate colour schemes, logos, and corporate messaging.