Easter will be here in a few week’s time, and the unusually late date will mean the days are longer, and hopefully the weather will be a little warmer! It’s also a time for celebrations and gatherings, as people make the most of the double Bank Holiday. Here’s a look at how businesses and event organisers can use LED screens to engage audiences, enhance customer experience and boost sales this Easter.
Promoting retail holiday offers
LED displays in shop windows and throughout the store attract customers and allow retailers to showcase seasonal products, deals and promotions. High resolution digital displays are far brighter and clearer than traditional posters, and can be seen from much further distances. They can also display microanimations to catch the attention of passersby.
The screens can be used in larger stores to assist customers with wayfinding, or encourage them to move towards areas where high-value products are displayed. They can also increase dwell time in store by displaying engaging content, such as how to use products or styling ideas. It’s also a great way to cross-sell or up-sell products.
Places of worship and community centres
Churches and community centres can use LED screens to live stream services and events, helping to reach wider audiences and allowing those who cannot attend in person to participate.
The screens can also be used to enhance the in-person quality of experience. For example, they can display information about the service order, text of readings, hymn lyrics, and provide a visual backdrop to illustrate sermons, talks, and so on.
Bars and restaurants
Easter is a key time for the hospitality trade, as it’s the first big holiday event of the year, and consumers will be ready for fresh drinking and dining experiences after the post-Christmas lull. Digital menus are now an indispensable part of fast food restaurants, cafes, and larger bars, as they can be instantly updated and will always show accurate information.
This allows food venues to more easily refresh their menus with seasonal content such as Easter-themed dishes and desserts. They can also be used to display entertainment or informative material, such as in-person live cooking demonstrations, customer reviews, or give details of upcoming events.
LED screens for digital decorations
LED screens are an increasingly popular way to enhance venues with colourful and eye-catching decorations and Easter-themed animations or short videos. This is less time-consuming and more sustainable than traditional physical decorations, and you can endlessly vary the decorations to avoid them becoming stale.
Fun images such as hoppy bunnies and colourful Easter eggs help to create the right atmosphere and prompt shoppers to think about purchasing items they might want over the holiday. The screens can also display user-generated content, such as photographs, shared social media posts, and community messages.
Live events and outdoor gatherings
The number of outdoor events begins to increase at this time of year as people are keen to get out and about after the winter, and the daylight hours are longer. Large scale LED screens or video walls can be used at bigger outdoor events such as music festivals, parades, or sports events to allow the audience to have a close-up view of the action.
The screens can also be used to provide visual stage backdrops, or to live-stream events to people watching from other locations. Digital signage is also essential in larger venues for practical purposes such as wayfinding, displaying travel and weather information, and showing schedules, sports match scores, statistics, and other details.
The benefits of LED screens for seasonal events
LED screens are highly versatile, and available in custom sizes, shapes, and formats. For example, transparent screens can be fitted to shop windows or the side of buildings for a less intrusive effect, and flexible screens can be aligned closely to the profile of a building to avoid altering its appearance too obtrusively.
In indoor environments, the screens can be curved, fitted around corners, or even onto ceilings, walls, stairs, and wrapped around objects. They can be combined with a wide range of content management systems and are capable of combining with audio systems for live-streaming and showing videos or ambient decorations.
The display can be updated swiftly and easily, without the time consuming and wasteful process of removing, redesigning, reprinting and re-hanging paper billboards, posters or menus.
This makes them ideal for helping businesses and hospitality and event venues respond to seasonal events such as Easter, enabling them to make the most of marketing opportunities, enhance customer experience, raise brand awareness and drive sales and business growth.