The LED digital display is fast becoming an indispensable communication tool as the 21st century progresses. It is used to display real-time content that can inform, educate, advertise or entertain, and it may even combine some or all of these factors.
The quality and reliability of the display screens is improving all the time, with cutting edge technology such as Glue on Board (GOB), also known as ResinProtect. This provides an extra layer of protective coating over the delicate LED chips, improving the durability of the screen and enhancing the performance.
Whether your business is in the retail or hospitality sector, or education, healthcare or transport, there are now many compelling reasons to invest in LED screens for indoor or outdoor purposes. Here are some insights into the benefits of upgrading to a digital display system.
Unique versatility
Unlike static displays, LED screens are hugely versatile and can be adapted to almost any environment. For example, huge scale video walls can be fitted together to cover vast areas such as the side of high rise buildings or in sports stadiums. Transparent screens can be used to minimise the impact on the architecture and interior light of the building.
Digital screens are flexible and can cover curved surfaces, whether for a creative display or to better create a seamless viewing experience. The novel use of the screens can even be part of the display itself, used to create spheres, domes, or tunnels. They can also enhance the viewing experience with 3D visual effects, providing a more immersive environment.
Real time updates
The content of the screens can be updated with the touch of a button, keeping viewers informed in real-time about events and allowing content to be regularly rotated. This keeps the audience engaged and avoids the content from becoming stale and losing impact.
A content management system can be operated remotely to control several screens at once, and can be pre-programmed to ensure that the screen is refreshed at regular intervals. This saves a great deal of time and expense involved in manually updating static content, and ensures that it always stays fresh and relevant.
This is a huge advantage in competitive environments such as retail and hospitality, keeping viewers well-informed about products or menus, and promotions, offers, and deals. It can also be used for dynamic pricing systems that adapt according to peak demand and stock levels.
In public sector environments such as schools, hospitals, and transport hubs, live updates are invaluable to keep viewers informed about schedules and timetable or appointment changes, or the relocation of consultations, lessons or lectures.
Time, cost and energy efficiency
Compared to traditional display technologies, LED screens offer outstanding durability and value for money. While the initial outlay may be more, the robustness and reliability of the screens means that they can withstand even tough outdoor environments for a long-lasting and low maintenance performance.
The screens require less energy to run than older display technologies such as light projectors, and have less impact on the environment. Over the long term, LED technology is a sound investment when compared to using static displays that need to be physically printed and reinstalled each time a change of display is required.
Enhanced customer experience and higher sales
LED screens can be used in myriad ways to enhance the customer experience and increase satisfaction levels. This encourages repeat custom and helps to drive sales as customers are guided to better-informed choices. For example, the screens can be used to create interactive displays and immersive environments that can inform or entertain customers.
They can also be used in retail environments to showcase product demonstrations with real-life examples from satisfied customers, providing a sense of authenticity and boosting awareness of and confidence in the product as its use is demonstrated in a real-world setting.
The screens can also be used to highlight promotions and new arrivals to the store, and be strategically positioned to encourage dwell time and guide purchase decisions.
Future proofing your business
When all of the above mentioned factors are considered, it’s clear that LED technology is transforming the public arena with high-quality, engaging, and up to the minute content. Consider whether your business can afford to overlook the advantages of enhanced visibility, instant communication, and flexible display solutions that may be utilised by competitors.