Horizon of Khufu at Westfield

ECLIPSO London – Horizon of Khufu is a unique VR Expedition experience located in the prestigious Westfield shopping centre. The brand sought to enhance its visual appeal and attract more foot traffic through a dynamic and captivating storefront display. To achieve this, ECLIPSO London chose to install an ultra-high brightness LED screen in its window display. Pixite was selected to design and execute this installation, aimed at creating a visually stunning experience for shoppers.

Objectives

• Enhance Storefront Attraction: Install a high-impact LED screen that would draw attention from shoppers and increase foot traffic into the store.
• Adapt to Bright Environments: Ensure the screen maintains clarity and vibrancy even in the bright lighting conditions of the shopping center.

Solution

The successful installation of a 3.2 x 1.92 meter, large LED Screen in the window in a bespoke enclosure with a 3mm pixel pitch ensures a high clarity of images and a fantastic brightness. The screen was integrated into the storefront without obstructing the view inside, maintaining the open and inviting feel of the store.

Pixite® Cloud CMS

To manage playback on their LED Screen we provided our Pixite® Cloud Content Management System allowing our client to remotely manage all playback on their screen, with advanced scheduling features & fantastic ease of use. We were able to setup and train them on their new system within thirty minutes, with all of their team feeling they had a great understanding of how to use our CMS which underlines the intuitive design and well thought out playback controls.

What makes a Pixite® LED Wall different?

Unlike most other suppliers we manufacturer our LED solutions for you, not using imported generic cabinets – this allowed us to achieve a brilliantly shallow depth of only 62mm from the wall with significantly less weight loading than traditional solutions. This method works perfectly for custom LED screens like this, meaning we can create custom solutions for window displays, retail spaces & much more. We use significantly less materials to build our displays than most LED suppliers – this allows us to be much kinder on the environment & much kinder on our clients wallets whilst still offering our fantastic Two Year Warranty as standard.

Partnership

Choosing a Pixite® display is the start of a long term partnership, we focus on bespoke built solutions to suit your needs, not simply shipping off the shelf products. We understand our products and we understand your needs; our aim is to be your LED partner now and in the future.