Sosandar Rollout

Project Specifications

• Screens: Bespoke Sizes in 2mm Pixel Pitch
• Brightness: 6000 & 800nits Store dependent
• Number of Screens to date: 14+
• Project Duration: 2024- to present

Sosandar, a fast-growing fashion brand known for its stylish and accessible designs, ventured into brick-and-mortar retail with the opening of their first-ever stores. With the goal of creating an immersive and dynamic in-store experience, Sosandar sought to incorporate high-quality digital displays in each location. As part of this milestone in their expansion, they also required digital infrastructure to preview and manage content centrally from their headquarters. Pixite was selected as their partner for the project, overseeing the installation of high-resolution LED screens at their stores and HQ, alongside managing all content and system performance remotely.

Objectives

• Create a Visually Impactful In-Store Experience: Install high-resolution LED screens in each store to showcase Sosandar’s vibrant content and enhance customer engagement.
• Centralised Content Management: Provide a solution that allows Sosandar’s HQ to test and remotely manage in-store content with ease and efficiency.
• Minimize Downtime: Implement a system with advanced monitoring to detect and resolve issues before they impact the customer experience.
• Support Multi-Store Rollout: Ensure seamless installation across multiple locations while maintaining consistency in performance and visual quality.

Challenges

• Varying Store Environments: Each store had different design and environmental factors, including two stores that required ultra-high brightness screens for window displays exposed to direct sunlight.
• Content Preview Requirements: Sosandar needed a reliable solution at their HQ to test content ahead of publishing to the stores to ensure accuracy and brand consistency.
• Remote Monitoring: To ensure a flawless customer experience, the screens had to be monitored and managed remotely, with quick resolutions for any potential faults to minimise downtime.

Solution

Pixite provided and installed high-performance LED screens with the following specifications:

• Pixel Pitch: All screens feature a 2mm pixel pitch, ensuring high-resolution, detailed visuals that are perfect for close-up viewing in retail environments.
• Ultra-High Brightness Screens: Two stores (so far!) were equipped with ultra-high brightness 2mm pixel pitch LED screens for window displays, maintaining clarity and vibrancy even in direct sunlight.
• Centralized HQ Screens: At Sosandar’s HQ, Pixite installed LED screens for testing and previewing content before deployment to stores. This ensures that Sosandar can ensure content accuracy and optimize visuals ahead of publication.

Implementation

• Multi-Store Rollout: Pixite handled the complete installation process across Sosandar’s four initial store locations, customising each setup to fit the specific needs of the space. The ultra-high brightness screens were installed in window displays to capture attention from passers-by, while in-store screens provided engaging product visuals.
• HQ Setup: At Sosandar’s headquarters, screens were installed to provide the team with the ability to preview and test content before sending it live to stores. This allowed for seamless brand consistency and quality control.
• Pixite Cloud & Care Service: All content is remotely managed and delivered through Pixite’s Cloud & Care service. This centralized system allows Sosandar’s HQ team to control content across all stores in real time, ensuring that displays remain up-to-date and relevant.

Advanced Monitoring & Management

• Cloud-Based Content Management: Using Pixite’s Cloud & Care platform, Sosandar can manage all digital displays across their stores from a single, centralized hub. This provides the flexibility to update content, schedule promotions, and ensure brand alignment across locations.
• Advanced Fault Monitoring: Pixite’s advanced monitoring system proactively detects any potential faults or performance issues with the screens and alerts us. This allows for quick resolution of problems, minimising downtime and ensuring that Sosandar’s in-store experience remains smooth and uninterrupted.

The successful multi-store rollout for Sosandar’s first-ever brick-and-mortar stores highlights Pixite’s expertise in delivering tailored digital display solutions for retail environments. From high-brightness window screens to centralized content management through Pixite Cloud & Care, the project underscores the importance of flexibility, reliability, and innovation in retail technology. Sosandar now enjoys a seamless and captivating in-store experience with advanced monitoring to ensure minimal downtime and maximised customer engagement.

Partnership

Choosing a Pixite® display is the start of a long term partnership, we focus on bespoke built solutions to suit your needs, not simply shipping off the shelf products. We understand our products and we understand your needs; our aim is to be your LED partner now and in the future.