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Virtual Production LED Screens
High performance LED screens are transforming the film, television and commercial production industry. They have enabled filmmakers and producers to move away from the limitations of green screens and location-based shoots, opening the door to a virtual world of almost limitless possibilities.
Here’s a look at how virtual production LED screens are enhancing image quality, performance and creativity, and reducing costs and timescales for film and television production studios.
How are LED screens used in the film industry?
Virtual production LED screens and video walls serve a number of purposes in film studios. They are rapidly replacing the traditional green screen method of incorporating background visuals into a scene. This significantly reduces the amount of post-production work required to create a convincing backdrop.
LED walls are capable of displaying high-resolution images with deep colour contrasts that require much less adjusting during post-production. One of the most onerous and difficult tasks for producers has traditionally been introducing realistic reflections and lighting angles into a scene, and removing unwanted ones.
With an LED wall, natural lighting and reflections are provided, so there is no need to manually key them in for a convincing integration with the actors and props.
What are the benefits of using virtual production LED screens?
Furthermore, the screens can display more than just static images: they can create a fully immersive and dynamic 360 degree scene, transporting the actors to any worldwide location.
This can significantly save on the time and expense of location scouting, travel and accommodation for cast and crew members. It also means that the filming can be carried out at any time of the day or night and time of the year, regardless of weather and light conditions.
Virtual production LED screen backdrops also help actors to produce their best work, because it provides them with a realistic setting to interact with, rather than just a blank
screen. This can help movement, gestures and facial expressions to look more convincing and natural.
For makers of fantasy and scifi shows, LED screens can display convincing backdrops and special effects, without the need to physically build an elaborate set or put creative boundaries on the production.
The technological capabilities of the LED screens are impressive: they can be integrated into existing camera systems, allowing for high refresh rates and uninterrupted motion capture. This reduces the need for retakes and enhances the overall quality of the production.
Beyond the world of film and television production, the LED screens can be used to enhance live events and concerts with mesmerising visual effects; produce engaging and dynamic backdrops for advertisements and commercials; and to create relevant digital background imagery for training and educational material.
Virtual production LED screens are revolutionising the world of film and media production. They require an initial upfront investment, but this can soon be returned through the significant reduction in-post production costs, location sourcing, travel, and set building.
The resulting work is also likely to be of a much higher quality, with hyper-realistic backdrops and no limits on the imagination of the storytellers and set designers
Check out our Reviews
K Vincent
Assistant Head Teacher
September 2024
Great service and product
Great service and product. Really insightful at the onset about design and specification. Delivered and installed ahead of schedule, excellent product!
Tom P
Head of IT
March 2024
Highly Recommended – Great Work
Needed a large screen for an office refurb. Absolutely stunning work from Pixite. The whole process from initial contact to explaining the screen and its capabilities were top notch, Installation was trouble free and finished in speedy time.
highly recommend them
Joe H.
Head of Technical
March 2024
Outstanding Quality LED Screen and great Service
Our experience with Pixite has been excellent, from the first contact to the final installation and handover. Ben and Joe have been excellent in walking us through the process and made sure my countless questions have been answered before the installation day. The installation itself was quick and without any issues, and Paul did a very useful handover.
If you’re in the market for a high quality LED screen, I would highly recommend Pixite.
Natalie Best
Head of Customer Marketing
September 2023
Good to work with
Pixite have been good to work with on our NEOM Edinburgh store and other counters. Ben is very helpful and knowledgeable.
Ryan Foulds
IT Manager
August 2023
Very good experience…
Very good experience from planning to install and test. Took on board what we wanted and delivered with expert advice.
Gerrard Woods
General Manager
August 2023
18m2 3.9mm Pixite LED Screen
Pixite supplied & installed a complete visual experience with 18m2 of 3.9mm pitch LED screen in our venue. Full training and integration with media server systems was delivered and this install provided the facility to continue growing the business, delivering the flexibility to use the venue for multiple set-ups and expanding customer appeal.
Fernando Mora
Head of IT
August 2023
Having worked with Pixite on two high-profile projects…
Having worked with Pixite on two high-profile projects, they’ve proven to be highly capable, supportive and able to deliver on our vision for teaching. The team at Pixite have always been highly responsive answering questions, offering advice and quick to resolve any issues. Pixite have been instrumental in helping us deliver innovative teaching and meeting spaces.
Charlie Collinge
Managing Director
August 2023
Brilliant video wall and CMS
We’ve have had a large Pixite video wall installed in our Collinge & Co salon in Liverpool and it is excellent.
We mainly use it to display videos, but it is also very effective as a backdrop when creating video and photographic content.
The content management software is very easy to use and we’ve had great support from Ben and Paul after the installation.
Tom Taylor
IT Manager
April 2022
Excelent Product, Service & Support
Pixite have installed 3 screens in our retail stores around the UK so far, including what was at the time one of the largest screens in a retail store in Europe.
Each time they did a fantastic job and have been excelent with their support. You only need to see the examples of their work on their website to see how impressive their vision is.
Highly Recommended!