Where marketing and advertising are concerned, it’s often best to err on the side of caution when it comes to rules and regulations.

A surge in growth of $28bn by 2026 is predicted for the digital signage industry, according to the latest data from The Business Research Group.

Here’s a look at how it has evolved over the past few decades. 

Supermarket giant Tesco has installed a network of 500 digital LED screens across its stores, which it claims is the largest in the UK.

As the novelty of huge screens begins to wear off, it can be easiest to grab the attention with content displayed on a series of smaller LED screens.

for communications and advertising. It’s an extremely versatile and effective medium, that can be refreshed on a regular basis to display the most relevant content.

Digital signage is now used for a wide variety of purposes, from displaying information at transport hubs and in healthcare centres, to mega scale signs displayed on the side of buildings and in sporting arenas.

The next generation of out of home (OOH) digital advertising is with us, as Netflix advertise the new Resident Evil series with an astonishing hyper-realistic billboard.

If you are using your LED screens for marketing and promotional purposes, you will want to make sure it is memorable and has maximum impact.

The audio content specialist Audible, who are an arm of the Amazon brand, have launched…